GA4 UTM Tracking: How to Tag Your Campaigns Correctly GA4 UTM tracking works by adding tags to your campaign links, so Google Analytics 4 knows where each visit came from. Use three core tags: utm_source, utm_medium and utm_campaign. Keep them lowercase, match your medium to GA4’s channel rules and never tag internal links. Do that
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Server-Side Tracking vs Client-Side Tracking: Which Wins? Server-side tracking vs client-side tracking comes down to where your tags run. Client-side tags run in the visitor’s browser, while server-side tags run on a server you control. Server-side can recover some lost data and gives you more control, but it costs more, needs expert setup and doesn’t
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Install Google Tag Manager on WordPress: Step-by-Step To install Google Tag Manager on WordPress, create a web container in GTM, then add its two code snippets: one in the head and one right after the opening body tag. You can do that with a plugin such as GTM4WP or Site Kit, with Elementor Pro’s Custom
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GA4 Key Events: How to Set Up Conversions (Step-by-Step) GA4 key events are the actions you mark as important in Google Analytics 4, such as form submissions, call clicks or purchases. To set them up, make sure GA4 receives the event, open Admin → Data display → Events, and mark it as a key event.
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Meta Conversions API Setup: A Step-by-Step Guide for US Advertisers (2026) Meta Conversions API setup means sending your conversion events (purchases, leads, sign-ups) from your server directly to Meta, alongside the browser-based Meta Pixel. The process has four parts: choose a setup method, send the right events, deduplicate them with a shared event ID, and
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Server-Side Tracking: What US Advertisers Need to Know in 2026 Server-side tracking sends conversion data directly from your website’s server to platforms like Google and Meta, instead of relying only on the visitor’s browser to report it. This matters because browser-based tracking has become increasingly unreliable: Safari and Firefox block third-party cookies by default, iOS
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Google Analytics 4: A Step-by-Step Guide for Businesses Google Analytics 4 (GA4) is Google’s free analytics platform, and setting it up correctly takes about 30 to 60 minutes. Create a property and web data stream, install the tag (ideally through Google Tag Manager), turn on Enhanced Measurement, raise data retention to 14 months, mark your
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Facebook Conversion API vs Pixel: What You Really Need in 2026 Facebook Conversion API vs Pixel: the Meta Pixel tracks conversions from the visitor’s browser, and the Conversions API (CAPI) sends them directly from your server to Meta. The Pixel alone now misses conversions because of ad blockers, browser tracking limits and iOS privacy rules.
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